Today in Obnoxious: The Nike SPARQ Training Commercials
If you subscribe to the theory that a good advertisement should provoke, the new commercial for Nike SPARQ is one of the better ones around. You’ve seen it if you’ve watched more than five minutes of any televised athletic even in the past month—it’s the one where different athletes, pro and am, look into the camera and tell you how “my better is better than your better:”
Somehow, I don’t love a commercial that says anybody who uses this product is a trash-talking asshole.
On the other hand, this version is pretty nice, especially since it uses a good song by Saul Williams:
April 12, 2008 at 4:20 pm
The my better is better than your better comercials are meant to make you want to improve yourself and your game. Anyone involved in competitive athletics has to have an attitude like that, that doesn’t make them a trash talking asshole it makes them a confident athlete being honest about the atitude that has allowed them to become great.