“The BBC has unveiled a new beta version of its home page today and although we do love the revamp, it does look a LOT like a Tumblr theme, doesn’t it? The home page is full of large, no-nonsense typography, lots of lovely photo content and everything can be scrolled from side to side, much like we’re playing around with one big iPad. There are also a few cool new features too, like location based preferences. It seems that over the past year or so more and more brands and organisations have begun to use their websites as places to showcase all kinds of rich content in a grid-like format. Of course we don’t REALLY think the BBC is ripping off Tumblr, but it’s quite interesting that the blogging platform stood out from its competitors early on because it made innovative decisions about design, as apposed to adopting a more conventional look.”

Has the BBC borrowed a Tumblr theme for its new beta home page? : Shiny Shiny

More flattery for David, Peter and Jacob…

Notes

  1. socratescloset said: It looks like ShortFormBlog.
  2. ambitiousceo said: “but it’s quite interesting that the blogging platform stood out from its competitors early on because it made innovative decisions about design, as apposed to adopting a more conventional look.” —-> You couldn’t be more right.
  3. markcoatney posted this