Untapped Market

ckck:

I’m surprised more Europeans don’t come to the US to go on road trips. We happily drive around Europe from country to country, but I don’t know many who have been on road trips in the US (and those have only been shorter trips).

Of course, when you’re in Europe, going on a road trip in the US isn’t just hopping in your own car and going, it comes with the added expense of flying over here which is expensive to begin with. But still, I don’t know of anyone actually marketing the road trip experience (on any larger scale) in Europe. Why aren’t there companies selling package deals, flight + car for a month, something like that? It just seems like an untapped market, because so far it’s been a pleasure to drive here. It’s a country that lives its life on the road; even smaller highways between small cities tend to be four lanes, and you’re never far away from whatever you need, gas, food, lodging. Plus, of course, there’s just so much to see.

We used to get a lot of German college students who would come to do road trips in Kansas because, seriously, they would look at a map and figure the most American part of the U.S. would be right in the middle.

Notes

  1. markcoatney reblogged this from ckck and added:
    get a lot of German college students...would come to do
  2. ckck posted this