High-res soupsoup: matthewcerrone: Tumblr is a ‘sharing community,’ just like Twitter. For those unaware, people ‘follow’ specific Tumblrs of interest, similar to how you ‘follow’ people on Twitter… and similar to Twitter and Tweetie, most Tumblogs are viewed in a ‘dashboard,’ or on an iPhone app.  And so, for instance, in the world of Twitter, in the way I rarely go to my Twitter.com profile page to see updates from people I follow, instead using an aggregate tool like Echofon on Firefox or Tweetie on my iPhone, I view ALL of the Tumblrs I follow in my ‘dashboard,’ I rarely go to the specific person’s Tumblr webpage. By the way, wow, that was geeky statement… anyway… Julie, for a mainstream media outlet like Newsweek, Huffington Post or SNY, the answer to your Tumbler question is the same as it is when asking why to use Twitter or Facebook: To share content, engage with users and enhance a brand within THAT specific community.  And so, the better question is: Why engage with one community and not the other? I flip-flopped between hosting this specific blog on Tumblr and Wordpress.  It’s a popular debate.  I struggled with it for a while. However, I am not interested in building traffic here, so much as I want to convey ideas, build a brand and share information… and so, for me, Tumblr makes perfect sense, because it’s a long-form, microblogging platform on which I know my content might be shared within the Tumblr community, but also might attract readers to this actual blog… but I do this knowing my on-site traffic will be limited because of the ‘dashboard.’  Wordpress does not yet have this sort of community, and Twitter is too limited. Well said, Matt. I got nothin’; this is perfect.

soupsoup:

matthewcerrone:

Tumblr is a ‘sharing community,’ just like Twitter.

For those unaware, people ‘follow’ specific Tumblrs of interest, similar to how you ‘follow’ people on Twitter… and similar to Twitter and Tweetie, most Tumblogs are viewed in a ‘dashboard,’ or on an iPhone app.  And so, for instance, in the world of Twitter, in the way I rarely go to my Twitter.com profile page to see updates from people I follow, instead using an aggregate tool like Echofon on Firefox or Tweetie on my iPhone, I view ALL of the Tumblrs I follow in my ‘dashboard,’ I rarely go to the specific person’s Tumblr webpage.

By the way, wow, that was geeky statement… anyway…

Julie, for a mainstream media outlet like Newsweek, Huffington Post or SNY, the answer to your Tumbler question is the same as it is when asking why to use Twitter or Facebook: To share content, engage with users and enhance a brand within THAT specific community.  And so, the better question is: Why engage with one community and not the other?

I flip-flopped between hosting this specific blog on Tumblr and Wordpress.  It’s a popular debate.  I struggled with it for a while.

However, I am not interested in building traffic here, so much as I want to convey ideas, build a brand and share information… and so, for me, Tumblr makes perfect sense, because it’s a long-form, microblogging platform on which I know my content might be shared within the Tumblr community, but also might attract readers to this actual blog… but I do this knowing my on-site traffic will be limited because of the ‘dashboard.’  Wordpress does not yet have this sort of community, and Twitter is too limited.

Well said, Matt.

I got nothin’; this is perfect.

Notes