It’s not about putting up pretty content, but about maximizing the value of the eyeballs in front of that content,” said Charlene Li, founder of the Altimeter Group, a technology research firm. “There’s a real opportunity for him at Yahoo, if they can take all this data and use it for advertisers.

Scott Thompson, PayPal Executive, to Become Chief of Yahoo - NYTimes.com

I hope Charlene Li was misquoted on this, because if she wasn’t she clearly doesn’t know what she’s talking about. An approach that treats your company’s editorial product as a simple bit of commodity “content” that just needs to be optimized for advertiser needs is foolish; it ends up devaluing what you do. 

  • The New York Times

Notes

  1. sarpa reblogged this from evangotlib
  2. malcolmbastien said: "thin value"
  3. falconieri reblogged this from evangotlib
  4. dbreunig said: Amen
  5. evangotlib reblogged this from markcoatney
  6. markcoatney posted this