I hang my hat at Tumblr
“It’s not about putting up pretty content, but about maximizing the value of the eyeballs in front of that content,” said Charlene Li, founder of the Altimeter Group, a technology research firm. “There’s a real opportunity for him at Yahoo, if they can take all this data and use it for advertisers.”
Scott Thompson, PayPal Executive, to Become Chief of Yahoo - NYTimes.com
I hope Charlene Li was misquoted on this, because if she wasn’t she clearly doesn’t know what she’s talking about. An approach that treats your company’s editorial product as a simple bit of commodity “content” that just needs to be optimized for advertiser needs is foolish; it ends up devaluing what you do.
Notes
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malcolmbastien said:
“thin value”
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dbreunig said:
Amen
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