In Which We Welcome Vanity Fair

I have a friend who maintains that a Tumblr’s theme provides a vital clue as to whether that particular blog is worth a follow. His reasoning is that if someone has taken the time to choose a nice theme, or tweak a theme to match their own needs, that’s a good indication that their Tumblr might also be well done. 

All of which came to mind this morning when I saw the new Vanity Fair Tumblr. I love the simplicity of this, a loose adaptation of Artur Kim’s Minimalist theme. I especially appreciate the way it uses old VF covers as the main branding on the page (reload to see different ones). Good things are sure to follow. Welcome!


  1. thegoodlige reblogged this from richtong
  2. anindiscriminatecollection reblogged this from newyorker
  3. missprinted reblogged this from vanityfair and added:
    VF on Tumblr! Yay.
  4. razberri4eva reblogged this from vanityfair
  5. vanityfair reblogged this from markcoatney and added:
    In which Coatney judges us by our cover, and we’re flattered. Thanks for the warm welcome!
  6. joshuanguyen reblogged this from richtong
  7. sarah-ball reblogged this from markcoatney and added:
    thanks coat!
  8. julioclock reblogged this from newyorker and added:
    GO TEAM!
  9. newyorker reblogged this from markcoatney
  10. richtong reblogged this from markcoatney and added:
    Why, hello there Vanity Fair.
  11. markcoatney posted this