“It’s smart ridiculousness.”

Jess Bennett, with the money quote about how media orgs use Tumblr, in Noah Davis’s nice piece about how magazine publishers are doing innovating things on Tumblr.

(Magazine Editors Are 100% Sure Tumblrs Are Driving Subscriptions, But They Can’t Prove It)

Notes

  1. arlingtonvalib reblogged this from thenewrepublic
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  6. msfranceswithane reblogged this from joshsternberg and added:
    I know when there have been discussions at TIME about what Tumblr means for a magazine, it’s been difficult to pin down...
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  12. evangotlib reblogged this from markcoatney and added:
    I keep saying Conde Nast should buy Tumblr. Now. But no one listens to me.
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