futurejournalismproject:

Why are we in this again?

Brian Storm, founder of MediaStorm, says pages views are the wrong metric for news organizations to judge their success. Lost in the shuffle is journalism’s original civic responsibility.

H/T: StoryTell.in: How do we Measure the News. 

True. But kind of beside the point, really—yes, journalists want to do great, influential work, and I’ve long argued that the conventional metrics for judging that, awards from various organizations, is flawed to say the least.

But whether its pageviews, time on site, or simply donors who love and support your work, key metrics for news orgs are ones that measure how they’re going to pay the bills.  

Notes

  1. gem-raw reblogged this from futurejournalismproject
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  3. adistinctivetaste reblogged this from futurejournalismproject
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  5. mcnamaramedia reblogged this from minnpost
  6. thepapergirl reblogged this from futurejournalismproject and added:
    Above is exhibit a. Below is exhibit b. //www.chicagotribune.com/news/chi-ap-mi-eastlansingdeath,0,1385.story “police...
  7. salgentile reblogged this from futurejournalismproject
  8. solairebee reblogged this from futurejournalismproject and added:
    So true. I just saw a lengthy segment on a woman who had 26-inch nails on CNN. And they showed it multiple times over...
  9. ovisuals reblogged this from futurejournalismproject
  10. divestation reblogged this from futurejournalismproject and added:
    em miúdos, se focar em oferecer uma experiência agradável/profunda, que se foque num engajamento e não apenas em números...
  11. tinysquirreldancer reblogged this from futurejournalismproject
  12. markcoatney reblogged this from futurejournalismproject and added:
    point, really—yes, journalists want...do great, influential work, and I’ve long argued...
  13. communityinpractice reblogged this from futurejournalismproject and added:
    I mean, could anyone argue?
  14. myneedlesswords reblogged this from futurejournalismproject and added:
    What he said. Twice.
  15. minnpost reblogged this from futurejournalismproject and added:
    An important reminder about how...measure success and purpose.
  16. futurejournalismproject posted this