“Blogging, as defined here, is almost certainly the enemy of pitching. Pitches require taking into account the needs of the publication, its audience, and in many cases, what’s both timely (even popular) and still underdeveloped. Blogging puts voice, or perspective, first; a pitch assumes your voice, but substance wins out over style every time. Essence precedes existence, even. Sure, voice can give you an edge, and mutually beneficial brand synergy counts for something. But if you’re used to being accountable to no one’s perspective but your own (your audience buys into that), pitching in this environment can be a particularly harsh experience.”

Really nice bit from Bethlehem Says; see the whole thing here. 

Notes

  1. cacilia-jackson reblogged this from bethlehemshoals
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  4. barelyeducated reblogged this from bethlehemshoals and added:
    That said: you can be...within writing - god knows one...few...
  5. noahedavis reblogged this from bethlehemshoals and added:
    picture really makes
  6. markcoatney reblogged this from bethlehemshoals and added:
    Bethlehem Says; see
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  8. bethlehemshoals posted this