The 5 Keys to Tumblr for Media Outlets

soupsoup:

…for tech-savvy media outlets, it has not been exactly clear *what* to use Tumblr for. The most successful effort (in my humble opinion) was created by former Newsweek employee Mark Coatney, who then promptly got hired by Tumblr itself. (The New Yorker tumblr is a solid runner up.) 

So, leave it to ProPublica, an old-school investigative journalism non-profit to come up with the best use of Tumblr I’ve seen yet. It launched Officials Say the Darndest Things today, which presents funny or telling quotes by public figures. 

This is a really great, highly-shareable joint; nice job, ProPublica.

Notes

  1. dodgemedlin reblogged this from markcoatney and added:
    Lots of good info for media orgs about Tumblr, which is fun and a snap to use. (Since you’re reading this on Tumblr, you...
  2. markcoatney reblogged this from soupsoup and added:
    This is a really great, highly-shareable joint; nice job, ProPublica.
  3. yanglindayang reblogged this from soupsoup and added:
    I would love an Atlantic tumblr. The ProPublica tumblr is a must-follow if you’re into politics. I’ve been a fan of the...
  4. knifegoesin reblogged this from soupsoup
  5. publicradiointernational reblogged this from soupsoup and added:
    Food for thought. Well done, ProPublica.
  6. alittlespace reblogged this from soupsoup and added:
    I think it’s time to create an “auto Mark Coatney reblog”
  7. thegreatest reblogged this from soupsoup
  8. soupsoup posted this